Built in Stockholm · shipping across Europe

The team behind Digital Venue. People who shipped before they pitched.

A small, deliberately senior team — most of us have built and exited consumer-tech companies before. We picked the experience economy because it's the hardest place for AI to be useful, and the most rewarding when it is.

Core team.

Erik Gullstrand
Founder & CEO

Full-stack developer. Ex-CAKE GM/Global Expansion. Ex-Quickspin CPO & CCO. Builds the product, then sells it.

CAKE · Quickspin
Stefan Edberg
Founder & Head of Technology

20 years of software. Ex-Founder & CTO at Osynlig, Telia, Reco. The senior pair of hands that keeps production calm.

Osynlig · Telia · Reco
Nils Pokel
Creative Director

Full-stack developer. Ex Head of Digital Experience, Auckland War Memorial Museum. Brings museum-grade craft to the agent UI.

Auckland War Museum

Partners.

Christina Andersson
Founder & Board Member · Angel Investor

Serial entrepreneur. Formerly Betril.com, Quickspin, Fantasma Games. Backs companies she has built like before.

Daniel Lindberg
Founder & Board Member · Angel Investor

Serial entrepreneur. Formerly Quickspin, Net Entertainment. Operator-investor with deep platform DNA.

Industry partners.

Digital Venue ships through a small set of carefully chosen distribution and integration partners — the people who already serve the venues we're built for.

Global library data distribution via Axiell. More partners under discussion in museums, tourism and live events.