+280%

Boom! A flying start in 30 days

Smartphone displaying Instagram story from Stockholm Toy Museum featuring a vintage car exhibit and promotional text offering a 20% discount.

Driving Visitation and Improving the Onsite Experience

Logo of Stockholm Toy Museum with pink background and white-yellow text.

increase in online ticket sales

Stockholm Toy Museum came to us with a simple brief that may ring true for many venues:

“We need to attract more people and we want them to engage deeper with the amazing stories behind our collection.”

First, we needed to solve the most pressing issue - getting the museum more visible in the digital space and attracting more visitors. Once that was in place and running smoothly, we would tackle the next step: making the on-site visit an even better experience.

More than just a visit –
A deeper experience

Three mobile devices displaying pages from the Toy Museum website in Swedish, showcasing "Kungens Bil," "Rymdleksaker," and "Innan Barbie." Each features a play button for audio content.

Multilingual audio guides generated with Speech

The next step? We wanted to unlock modern digital storytelling for the museum using our product STORIES, which takes raw content of any kind and turns the stories of the collection into a mobile experience - perfect to reach a new generation of visitors. Thanks to support for over 20 languages, the museum's content immediately became more accessible than ever.

And we didn't stop there

With our SPEECH-tool, these stories also came to life as audio guides - in all the supported languages, ready to be listened to at the touch of a button.

Last but not least, we also added GAMIFY, to generate engaging interactive quizzes. Now visitors can test their knowledge and have fun at the same time.

👉🏼 Check out STORIES
👉🏼 Listen to SPEECH
👉🏼 Have a go with GAMIFY

Increased Awareness and Visitation

To increase brand recognition and generate interest in the Museum we put PROMO into action.

Based on your data, PROMO can create everything needed for a professional digital campaign at the touch of a button - ads in a variety of formats, ready to be rolled out across the Google and Meta networks.

The result? A significant increase of new visitors to the museum's website and a strong boost in online ticket sales - a whopping 280% in just one month!

Dashboard interface for managing museum exhibitions, displaying sections for 'Exhibitions', 'Information', 'Exhibition Target Audience', and options for text editing and ticketing system channels.

Promo.AI-backend and an Instagram Reel-AD

Results

Infographic displaying business performance metrics: 280% increase in online sales first 30 days, 2M exposures and 60k visits, all-time high revenue, 44% increased ticket yield, 733% ROAS. Icons include charts and hourglass.

Video: Avelle Media

“It was amazing to see how quickly we got more visitors and how much happier our visitors became - this really exceeded my expectations!”
— David von Schinkel, CEO Stockholm Toy Museum

Let us take your museum to the next level

– a place where visitors not only visit once, but are inspired and want to come back again and again.